Print Ads

Print Ads bring with them a major challenge. How do you reach your audience when you are surrounded by a million other ads trying to do the same thing? The key is to know your audience, what makes them tick and then find creative ways to speak to them like no one else does.

 

Client: Anago of Philadelphia

Project: Newspaper Ad Campaign

Description: In late 2008 Anago contacted us to work with them on developing a series of ads to be places throughout the Philadelphia Metro Newspaper in 2009. In the past they had the newspaper's graphics department put something together for them because it was free. This time around they wanted something more. They put it in our hands to come up with the ideas for the ads. After talking with the owner we got a sense of the various targets he wanted to reach out to. He also said that the ads would be placed in various locations throughout the paper so he wanted to make sure they didn't all look the same. Because Anago prides themselves on being a win, win situation for anyone willing to work, our first goal was to play on the idea of everyone wanting to be successful, have a nice home, nice cars, take nice vacations, etc. The second was in response to the failing economy. We emphasized the fact that despite the bad economy, hospitals, schools, etc still need to be cleaned and that Anago is still successful.

The first day the ads ran, we got a call from the office manager saying their phones were ringing off the hook.

 

Contact

570.541.5609
bra@raspberry-creative.com
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