process

Our Approach to solving your problem

First and foremost it is important to understand that every client and every problem is unique. Some clients are start-up business, some have been in business for years, some problems require a project of only a new logo design while others include an entire marketing campaign created from scratch. Some clients know what they want to do while others need us to work with them to figure out what steps should be taken.

Before diving into any project we start out by getting to know our client. We take the time to talk with them to find out what they are about, what the company they represent is about and what the goals and expectations of the project are. We understand that no project will be successful if it doesn't achieve its intended goal.

Even though every project is different, our our approach to each new problem has remained constant. It is a tried and true process that has been the foundation of our work from the beginning.

Every project starts by identifying the problem or need. This is where we have to put everything out on the table. It is here that we have to clearly discuss the target audience, the client's budget, the goals of the project and the timeframe we have to work on the project. This is the stage that sets the course for the entire process.

To aid in this process we have a questionnaire that is meant to get you thinking. We want to know, in your words, what your company is about, what is working, what isn't working and what your goals are. We want you to clearly define your problem because we know if you didn't have one, you wouldn't be talking to us.

When we have clearly defined the problem and know what our goals are we begin our own Research. Our clients may think they have told us everything and they have, but we need to know even more. We need to conduct research beyond our client to understand their competition, their customers / clients. We need to know what the compeition is doing so we can do something different. We want to learn about the target audience, where they hang out, what makes them tick.

To some, this may sound like an unnecessary step that they dont want to pay for, but be warned, it is very important to know the competition so that we are able to set our clients apart.

When we finally know everything there is to know we Create. This is where it gets juicy; where pen hits paper, where the creativity begins to flow like a river of ideas. This phase of the project has its own stages as well. Whether it is graphic design, marketing planning, etc., we assemble our ideas, present the best ones to you and then work with you to make revisions until its perfect.

When we know we have got it right, it is time to Implement. This is when the baby bird leaves the nest and takes flight for the first time. The design concept is only as good as the way it is implemented, which could include printing, photography and/or copywriting. We have the right resources to help get your message off the ground and to your target audience.

 

 

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